Trump-backed World Liberty Financial (WLFI) is seeking investors for a proposed $1.5 billion crypto treasury, reported Bloomberg.
WLFI is seeking out investors from the broader technology and crypto industries, according to Bloomberg. While the discussions on funding are advancing, the full structure is not entirely worked out yet. Reportedly, the soon-to-be treasury is a publicly traded company traded on the NASDAQ that WLFI already owns. It would hold the $1.5 billion WLFI tokens.
Trump Ties
World Liberty lists Donald Trump on its website as a “co-founder emeritus,” and both Donald Trump Jr. and Eric Trump are actively involved in its management. The firm, which was launched by the Trump family in September 2024, has sold $550 million of the WLFI governance token, as well as launched its own stablecoin, USD1, which has a market cap of $2.17 billion.
Crypto-friendly regime
Since taking office more than 200 days ago, President Trump has increasingly pushed a crypto-friendly agenda. He has rolled back restrictive Biden-era guidance, supported the development of an open-to-crypto financial infrastructure, and passed legislation such as the GENIUS Act, widely regarded positively by the industry.
While supporters view this as hugely positive for the crypto industry, detractors have noted that his direct involvement in the industry, for profit, can lead to conflicts of interest in decision making.
Hines to leave White House
Bo Hines, who has been executive director at the White House’s Digital Assets Working Group, announced over the weekend that he would step down from his role for a return to the private sector. In a statement on X, he noted “we have positioned America as the crypto capital of the world,” without giving a reason for his departure after just months in the position.
Deputy Director Patrick Witt is set to take the reins, according to reports.
