Trump Media To Sell Wall Street Faster Access to President's Truth Social Posts

The model relies on faster access to published posts: Truth API will give financial institutions licensed, machine-readable access to Truth Social posts within milliseconds, creating a paid data stream for the social media platform. 

Truth Social is a social media platform launched in 2022 after President Donald Trump was suspended from Twitter and Facebook following the 6 Jan 2021 attack on the US Capitol. The service resembles X, allowing users to publish posts, follow accounts and share content.

The platform is operated by Trump Media & Technology Group (TMTG), a publicly traded company in which a trust benefiting Trump is the largest shareholder. Trump Media does not disclose Truth Social's user numbers, though analytics platform Similarweb estimated that its website recorded 20.5mn visits in June. 

The move could allow Trump Media to generate revenue from demand for faster access to Trump's posts, which he has used to announce or discuss market-sensitive decisions including tariffs, US military action involving Iran and other policy measures.

Trump Media announced the product on 16 Jul, the same day reports emerged that a White House staff member was in settlement talks over allegations of trading on prediction market Kalshi using advance knowledge of presidential speeches. The two developments concern different conduct, but together show how access to political communications is increasingly becoming a game-changing market advantage.

Information advantage

Truth API is expected to launch on 1 Aug, according to a Securities and Exchange Commission filing. It will provide continuous access to selected Truth Social accounts and a historical archive dating to 2022. 

The service does not appear to provide posts before publication. Its value lies in reducing the interval between a public post and its arrival inside an automated trading system. Retail users will still receive the posts through ordinary interfaces and alerts.

Firms have previously relied on manual monitoring or unofficial tools. A licensed feed will allow software to analyze language and place trading orders before many users have read the original post.

High-frequency trading firms use automated systems to interpret data and place orders in fractions of a second. In markets where many participants react to the same event, even a small latency advantage can determine who trades before prices adjust.

The same day, it emerged that Gabriel Perez, a White House technical assistant who had operated Trump's teleprompter, was in settlement talks with the Commodity Futures Trading Commission. He is alleged to have used advance knowledge of speeches to earn more than $100,000 on Kalshi contracts linked to words Trump might use.

Kalshi identified the activity and referred it to the regulator. The White House has placed Perez on leave while the investigation proceeds.

Public disclosure meets trading speed

The Kalshi allegations concern potential access to information before it becomes public, while Truth API concerns faster access after a publication. 

That distinction is important. One raises questions about the misuse of non-public information, and the other formalizes and monetizes a speed advantage around information available to everyone.

Trump Media described the product as a recurring revenue stream, though pricing and estimates were not disclosed. Any proceeds would likely add to the income Trump has already reaped during his time in office. On 30 Jun, Trump's annual financial disclosure showed crypto-related income exceeding $1.4bn for 2025, the first full year of his second term in the White House. That dwarfed the $290mn attributed to Trump's golf and club properties.

Low-latency data feeds are already widely used by exchanges and financial information providers. Truth API extends the model to social media posts that may move markets, particularly when Trump comments on tariffs, monetary or fiscal policy and international conflicts.