President Trump is set to benefit as early investors in his memecoin start to sell previously locked tokens.
Trump Could Earn $90-$100 Million as Memecoins Unlock, Expanding Crypto Fortune
17 July 2025 - 09:00 CEST
A major batch of Trump-themed memecoins is expected to unlock towards the end of this week. A successful sale could add $90 million to $100 million to Donald Trump’s net worth or to his wider family fortune. It will also test investor appetite for the controversial digital asset, which has raised ethical concerns about Trump using the influence and power of the presidency for personal gain. And it could also be a test of his popularity following the non-appearance of the Epstein papers.
Open the hatch
Early investors and insiders will be able to sell 90 million tokens, previously locked since the coin’s launch, increasing the circulating supply of tokens by 45%. This tranche is estimated to be worth about $930 million, based on the coin’s price of $9.89 at 06:50 UTC on Thursday.
President Trump’s reported share of about 10% would increase his wealth by more than $90 million, bringing it to a reported $6.4 billion should the sale proceed successfully. The coin is currently the 51st largest cryptocurrency among active coins according to CoinMarketCap.
Trump launched his memecoin in January at around the time of his presidential inauguration. Of the 1 billion total supply of the token, 200 million were immediately tradable amongst the public. The remaining 80% were locked and are set to fully unlock within three years. Trump-affiliated entities CIC Digital LLC and Fight Fight Fight LLC control the locked holdings, though specific allocations remain undisclosed.
The token initially soared in value to almost $75 before plunging to about $7 by April, a financial malaise for all but those who bought it very early on and were able to sell in advance of the colossal decline. The price has been volatile at times, surging as much as 75% on 23 April when news broke that the top buyers would be invited to a private dinner with the President.
Crypto commander-in-chief
President Trump has already earned approximately $150 million from sales and trading of his personal meme coin through mid-June, according to the crypto-risk analysis firm Gauntlet.
The coin is largely representative of the broader memecoin market, as celebrity hype and social media narratives almost exclusively influence the price. Predictions of its future value are likely to be based on speculation, unless insiders are driving the information.
Despite lacking any intrinsic worth, TRUMP has benefited from strong backing from figures like crypto entrepreneur Justin Sun, who recently pledged to buy $100 million of the coin. Sun was also one of the 220 attendees of the pay-for-play dinner in May hosted by Trump at his Virginia golf club.
