Tether, the issuer of the world’s largest stablecoin USDT, is expanding its tokenized gold strategy into daily payments through a new Visa card that rewards users in digital gold and automatically builds gold holdings from routine spending.
Tether Integrates Tokenized Gold into Everyday Spending with Visa Card
The card, developed in partnership with digital banking platform Fasset, allows users to spend through Visa’s global merchant network while earning rewards in XAU₮, Tether’s gold-backed token. Spare change from transactions can also be automatically converted into additional XAU₮ holdings.
The initiative represents one of the clearest efforts yet to move tokenized gold beyond passive investment and into active consumer use.
Beyond holding gold
Gold-backed digital assets have become one of the fastest-growing areas in tokenization. Tokenized commodities are now worth about $5.3bn, with gold-backed tokens accounting for the vast majority. Tether’s XAU₮ and Paxos’ PAXG together represent more than 90% of the sector.
While tokenized gold has expanded rapidly over the past two years, most activity has focused on investment exposure rather than everyday utility. Holders could buy, trade or transfer digital gold, but using it in daily financial activity remained limited.
By linking XAU₮ rewards and automatic accumulation directly to spending, Tether is testing whether gold-backed tokens can become part of routine financial behaviour rather than solely a long-term hedge.
A new phase for tokenized assets
The move builds on Tether’s broader push to connect tokenized gold with traditional markets. Earlier this year, the company acquired a stake in the bullion marketplace Gold.com and integrated XAU₮ into the platform.
The development reflects a wider shift in digital assets, where the focus is moving from simply tokenizing assets to creating practical, everyday use cases. Tokenized treasuries, money-market funds and commodities are attracting increasing capital as blockchain infrastructure integrates more closely with traditional finance.