Bed Bath & Beyond is delving deeper into tokenization through its acquisition of Tokens.com. The firm said on Monday that it is acquiring the site for an undisclosed amount, and plans to launch a tokenization platform, primarily focused on real estate.
Bed Bath & Beyond Moves Deeper into Tokenization with Tokens.com Purchase
3 February 2026 - 11:00 CET
The NYSE-listed retailer expects to launch the platform by the start of July using the infrastructure of Mike Cagney-led Figure Technologies, tokenization specialist tZERO and AI firm ShyftLabs. The platform will give users the ability to turn their real-estate assets into tradable tokens and will also allow them to find financing options for their property.
tZERO will handle the trading and storage of the tokenized assets for the new platform, while Figure will offer financing services to users, such as mortgages, renovation loans and lines of credit.
Tokenization melds into traditional finance
The ability to convert securities and real-world assets into tradable tokens is a recent trend among Wall Street giants, with both the US tech stock exchange operator Nasdaq,and the asset manager BlackRock announcing tokenized securities late last year.
Tokenized stocks are more than just a buzzword; they have emerged as the main growth driver for tokenization. However, tokenization is beyond stocks and real estate. Last year, data from RWA.xyz indicated that crypto investors also piled into silver's rally through the tokenized version of iShares Silver Trust.
Bed, Bath & "Beyond"
Bed Bath & Beyond is not new to crypto or tokenization. The firm re-emerged from bankruptcy in 2023, and since then has made several forays into crypto, including investments in crypto firms tZero and Grainchain. The new Chief Executive, Marcus Lemonis, has shown an interest in pushing Bed Bath & Beyond into sectors beyond retail, into financial tech and crypto.
Shares of Bed Bath & Beyond jumped as much as 7% after the announcement, up 3% by Monday's close.
