Payment giant Visa is launching a “Stablecoins Advisory Practice,” a new offering inside Visa Consulting & Analytics designed to advise banks, fintechs, and merchants on whether and how to use stablecoins, according to a statement.
Visa Expands Crypto Push with New Stablecoin Advisory Unit
15 December 2025 - 15:39 CET
By Clemens Burleson
The move comes as stablecoins push further into mainstream payments.
Stablecoins first surpassed Visa as the world’s largest payment system in early 2024, topping about $1.4tn in monthly transaction volume, and have since reached $29tn in transaction volume year-to-date as of 30 Nov, according to Artemis Analytics.
Stablecoins now exceed $300bn in market capitalization, according to CoinMarketCap. That of Visa, meanwhile, is far higher at roughly $670bn, while rival Mastercard’s currently stands at about $517bn.
What the advisory plans to offer
Visa said the practice will provide stablecoin training and market-trend programmes, strategy development and market-entry planning, use-case sizing and go-to-market planning, as well as “technology enablement” for stablecoin integration.
Carl Rutstein, head of Visa Consulting & Analytics, said the work is driven by client demand, telling Fortune: “Helping our clients grow is frankly the reason we exist in stablecoin.”
Why Visa is moving now
Visa is positioning stablecoins as another settlement rail, rather than a direct rival to traditional card payments.
The company noted that it piloted stablecoin settlement using USDC in 2023 and says that it now supports more than 130 stablecoin-linked card programs across over 40 countries.
It added that Visa Direct pilots – the firm’s real-time payments platform – will enable qualified businesses in certain jurisdictions to pre-fund cross-border payments with stablecoins and send payouts to stablecoin wallets, signaling a shift from trials to practical use cases.
