AI Financial, a Trump family-backed crypto venture, is in talks to sell its core payments business for up to $15mn after a crypto treasury strategy tied to the World Liberty Financial's WLFI token left the company facing steep losses, The Wall Street Journal reported on 8 Jul.
Under the terms of the deal being discussed, Perpetuals.com would pay $5mn upfront in stock, with another $10mn tied to revenue targets. The sale would remove AI Financial's only revenue-generating business, which produced $25mn last year.
As Sandmark previously reported, AI Financial accumulated 7.28bn tokens issued by World Liberty Financial, a crypto protocol also co-founded by the Trump family, in 2025. In May, following a more than 80% drop in the token price from its 2025 high, AI Financial reported a $271mn quarterly loss and warned of substantial doubt about its ability to continue operating.
According to the WSJ, the company had raised $750mn to buy WLFI tokens as part of its crypto treasury strategy. The Trump family was entitled to 75% of proceeds from World Liberty's token sales and received about $540mn in cash from the purchase. President Donald Trump separately disclosed $527mn in WLFI token-sale income last week.
WLFI traded at about $0.059 at 16:13UTC, down 0.9% over 24 hours and roughly 74% over the past year.
