Metaplanet said it plans to raise ¥93.3 billion ($5.4 billion) in order to acquire Bitcoin, cementing its position as a major Asian cryptocurrency owner.
Metaplanet Extends Japanese Bitcoin Pre-Eminence with $5.4 Billion Investment
16 June 2025 - 07:07 CEST
The company’s stock advanced as high as ¥1,621 in Monday trading – far above the price of ¥81 when it began its “strategic pivot” into Bitcoin a year ago.
A Bitcoin treasury company
Metaplanet is “convinced Bitcoin will play a central role in the reconstruction of the financial system,” the company said in a statement. To keep pace with this coming change, it has “repositioned itself as a Bitcoin treasury company, strategically holding Bitcoin as a long-term store of value.”
Based on the positive reaction to its share prices, investors seem to agree with the approach.
The company also laid out its new target of holding more than 210,000 Bitcoin by the end of 2027, reaching the symbolic threshold of 1% of the total 21 million Bitcoin supply. As of 2 June 2025, Metaplanet said it was holding 8,888 Bitcoins.
Japan’s leader
Metaplanet is following the footsteps of Michael Saylor’s company, Strategy, in amassing a treasure chest of the original cryptocurrency. Although it is doing so under different conditions. Companies that sell shares to the public on the Tokyo Stock Exchange have transparency and other obligations. Metaplanet has said it will “prudently and swiftly accumulate as much Bitcoin as possible”.
It is also leading the way in Japan as the first publicly listed company to put Bitcoin on its balance sheet. Others include fashion company ANAP, which plans to expand its Bitcoin holdings from nearly 585 coins to 1,000 coins by August 2025.
The Bitcoin Hotel
Metaplanet’s “pivot” started when Simon Gerovich, a former Goldman Sachs derivatives trader, became CEO in May 2024. The company was previously engaged in hotel management and is currently transforming the Royal Oak Gotanda, in central Tokyo, into The Bitcoin Hotel. The plan is for it to become a cryptocurrency social and education hub when it opens in early 2026. The company also owns Bitcoin Magazine.
A further indication of Metaplant’s aim to be a “global leader in the Bitcoin economy” was the appointment in March 2025 of Eric Trump as the first member of the strategic advisory board. This was a significant political play, given the Trump family’s lightening expansion into crypto investments, and the White House’s uncompromising endorsement of digital assets.
Confidence in Bitcoin
The company has informed shareholders that it’s “confident that Bitcoin’s value will ultimately exceed current levels” and is attempting to maximize ‘BTC Yield’, which reflects the growth in Bitcoin per share and depends, ultimately, on the price of Bitcoin increasing.
