Japanese Gaming Giant Gumi Backs XRP with $17M Buy

1 September 2025 - 09:16 CEST

Japanese corporations are steadily adding crypto to their balance sheets, with Tokyo Stock Exchange-listed mobile gaming firm Gumi announcing plans to purchase 2.5 billion yen ($17 million) worth of XRP.

According to an official company statement, the board of directors approved the allocation this week. The firm said it intends to complete the purchase by February 2026.

Close ties

Gumi’s largest shareholder, SBI Holdings, has a long-standing partnership with Ripple, the issuer of the XRP token. SBI has consistently promoted the token’s role in global payments, positioning it as a critical tool for cross-border remittances and liquidity management.

The new allocation deepens the connection between Japan’s gaming sector and its expanding corporate crypto ecosystem.

In its statement, Gumi called XRP and Bitcoin the “two pillars” of its financial strategy, signaling that both assets will anchor its long-term treasury management. The company has already purchased Bitcoin, while the XRP buy marks a strategic bet on that token’s relevance and importance in international payments.

Long-term vision

“Our decision to acquire XRP this time is not simply to anticipate price appreciation, but a strategic initiative to participate in the XRP ecosystem, which serves as the core of the international remittance and liquidity network,” the company said in its release.

Japan has emerged as a global leader in regulated crypto adoption, with listed firms increasingly experimenting with digital assets. Gumi’s move could encourage other mid-cap companies to follow suit. 

By anchoring reserves in both Bitcoin and XRP, Gumi signals that digital assets may become an emerging pillar of corporate finance in Japan’s economy.