House of Doge, the corporate arm of the Dogecoin Foundation, has signed an agreement to list on NASDAQ through a reverse merger with Brag House Holdings, the company said in a press release.
House of Doge to Go Public via Reverse Merger With Brag House
14 October 2025 - 14:34 CEST
Brag House is a Gen Z-focused gaming and digital engagement platform. The transaction, unanimously approved by both companies’ boards, is expected to close in early 2026 pending shareholder and regulatory approval.
Under the terms, Brag House will issue roughly 594 million common shares plus 69 million in convertible securities. The majority will go to House of Doge’s current shareholders, making it the controlling entity after completion. House of Doge CEO Marco Margiotta will lead the combined company, while Brag House CEO Lavell Juan Malloy II will remain on the board.
Institutional Doge Coin
“The proposed transaction marks a defining moment in Dogecoin’s evolution, building on Dogecoin’s community-driven origins, and uniting its grassroots energy with institutional innovation to create a scalable, transparent financial ecosystem,” the joint press release said.
Dogecoin first emerged in 2013 largely as a satirical meme coin, inspired by a series of internet jokes based on a deliberate misspelling of the word “dog.”
Over the past decade, Dogecoin’s price has soared 35,715% and the coin now has a total market cap of $30.26 billion, according to data from CoinMarketCap. In September 2025, the REX-Osprey Dogecoin ETF began trading on the Cboe, marking the first US exchange-listed Dogecoin product.
Feasibility and scale
House of Doge currently holds more than 837 million DOGE tokens, valued at approximately $170 million, based on an average of the current market price. This includes about 107 million held in the 21Shares Swiss ETP and roughly 730 million in what it calls the “Official Dogecoin Treasury.” It claims this makes it the largest institutional holder of Dogecoin globally.
The press release casts the deal as a milestone in Dogecoin’s evolution. Yet the company offers few details on how sustainable yield would be generated within an ecosystem historically driven more by community enthusiasm rather than institutional analysis and investment.
Execution risk also looms large. Payments, tokenization, and licensing have proved difficult to scale profitably for crypto firms in the past, and House of Doge will need to demonstrate real cash flow beyond token price appreciation to sustain a public-market valuation.
Investor skepticism was immediate. Brag House’s stock dropped nearly 48% by market close on Monday following the announcement, while Dogecoin itself edged lower.
