Hoodies Out, Suits In: Crypto Joins the Asset Class Club

15 April 2026 - 21:06 CEST
Paris Blockchain Week

Picture this: executives in crisp tailored suits huddled at the Carrousel du Louvre in Paris, France, calmly debating collateral flows, Sharpe ratios and 24/7 liquidity management – where just a few years ago hoodies and T-shirts filled the halls, shouting about moonshots and price predictions.

That striking cultural shift defined the first day of the Paris Blockchain Week, and sent a resounding message: traditional finance (TradFi) has fully arrived, and it is treating crypto exactly like any other asset class.

The overriding takeaway from a full day of panels and fireside chats is clear: as far as the suits are concerned, the crypto winter is over. Institutions have moved decisively from experimentation to integration, applying the same risk-adjusted discipline, operational language and portfolio construction techniques they use for equities, bonds and cash – even amid sluggish crypto prices and geopolitical uncertainty.

Risk metrics now standard

Discussions about portfolio construction sounded indistinguishable from any traditional asset allocation meeting. Executives analyzed Bitcoin (BTC) and Ether (ETH) exposure through familiar lenses of risk budgets, benchmarks and Sharpe ratios, positioning them as portfolio diversifiers rather than speculative bets.

Jason Xavier, head of ETFs for EMEA and Asia at Franklin Templeton, captured the maturation: "We are now at a crypto conference, and we are talking about Bitcoin and Sharpe ratios... This is progress. Five years ago, you guys were begging for this."

Exchange-traded products (ETPs) emerged as the practical on-ramp, letting institutions access digital assets through regulated wrappers while continuing to measure performance with the same metrics applied to listed securities. Ether-based products, including staking variants, were valued for distinct utility characteristics alongside Bitcoin's role as a hedge against currency debasement and geopolitical risk.

Stablecoins power daily operations

Stablecoins took centre stage as the new operational cash and collateral layer. Panellists described them not as exotic instruments but as core infrastructure enabling payments, settlements and liquidity in a 24/7 environment.

Kara Kennedy of JPMorgan's Kinexys platform drove the point home: "The 24/7 nature of the infrastructure, the transparency, the ability to engage with programmability... that is really what is now unlocking this broader interest in terms of the institutional use cases."

Tokenized money market funds and blockchain deposit accounts were highlighted for delivering instant settlement and programmability that legacy rails cannot provide. Tokenization efforts focused on pragmatic gains: slashing manual reconciliation times in fund servicing from days or weeks to minutes, unlocking peer-to-peer collateral mobility and helping corporate treasurers build digital portfolios for seamless cross-border or cross-entity transfers.

Amundi's head of institutional and corporate clients, Jean-Jacques Barbéris, emphasized tokenizing existing money market funds to create smoother cash management solutions, showing how the technology enhances rather than replaces traditional processes.

Hybrid integration becomes new normal

Institutions are now routinely operating across mixed onchain and offchain environments. ETPs provide straightforward entry via familiar TradFi rails, while tokenized products require bridges that marry blockchain's real-time auditability with established offchain risk and identity systems. Partnerships with custodians and infrastructure providers are smoothing these connections.

Markus Infanger, senior vice-president of Ripple, noted the shift from past hype to today's operational focus: the move away from selling "alternative financial rails" toward building "core plumbing for a new financial system" that integrates rather than runs parallel to legacy infrastructure.

The suited consensus throughout the day was consistent and confident. Blockchain is no longer viewed as something separate from traditional finance, and has become simply another set of tools in the asset manager's arsenal.

Looking ahead, wider adoption of tokenized treasury products and clearer allocation as  rates potentially ease stand out as the next practical milestones. For anyone watching the industry from afar, the message from this year's Paris Blockchain Week is unmistakable: institutions have completed the transition from observers to active builders and the infrastructure build-out is accelerating in earnest.